Text-driving video "one of the best public information films ever"

The dangers of text-driving have been highlighted around the world thanks to a road safety film made by police in Gwent, South Wales. The video has become a global hit and been described as one of the best public information films ever. In the film, a fictional 17-year-old is distracted for a few seconds while driving with two friends. She causes a crash which kills her friends, and another couple.

The `viral video’ has reached web users across the world, including India and South America and has over 2 million hits on You Tube. It has also featured on CNN, discussed in Time magazine, and described by an advertiser as possibly one of the most powerful public information films ever made.

The 30-minute film is to be shown on BBC Wales in October. The force is also working on a schools learning pack. Gwent’s Chief Constable Mick Giannasi said: "I am astonished but encouraged by the way news of the film had spread" and has had suggestions that it should be used as part of the theory test for young drivers. The film was made for just "a few thousand pounds" by the force using amateur actors. The force had intended to make a film about joyriders but were told by youngsters from nearby Tredegar Comprehensive School that texting is more dangerous. The film director Peter Watkin-Hughes said: "If we can get one person to change their behaviour then it is worthwhile." Source: Telegraph, 4 September 2009. tinyurl.com/nvy59m

Public safety signs "ugly, patronising and bossy"

A collection of photographs of safety signs around the UK has been taken and compiled in a book called "Attention please" by The Manifesto Club, a London-based libertarian campaign group. The signs highlight a plethora of 'hazards' such as uneven beach surfaces, the potential of cemetery memorials to harm and the need to use escalators safely. A double-decker bus, it is claimed, displays 24 separate cautions. According to The Telegraph, the convenor of the Manifesto Club Josie Appleton said: "This collection of cones, safety tape and caution notices, which hang like Christmas decorations off the urban architecture, provides no useful information about hazards. Instead they are only an excuse to regulate public behaviour." Rather than effectively highlighting hazards, the safety signs are "swamping public space" and "ugly, patronising and bossy", says Appleton. Source: Telegraph, 2 July 2009. tinyurl.com/luo4he

http://www.flickr.com/photos/80375783@N00/ / CC BY-NC-SA 2.0

Naked safety video aims to get attention

Human factors research has shown that passengers often fail to watch airline safety demonstrations because they feel they have seen them before. Well, Air New Zealand have a video that is unlikely to have the same turn-off effect, featuring a pilot and cabin crew dressed only in body paint made to resemble their normal uniforms. The video is upbeat and perky, with crews' private parts obscured by carefully positioned oxygen masks, life jackets, seat belts and luggage. According to the Telegraph, the "Bare essentials of safety" clip and a similar television advertisement introduced six weeks ago, have had passengers glued to their mini television sets. A copy of the au naturel briefing has been posted on YouTube, attracting over 3.8 million hits to date. It would be interesting to see the retention rate and emergency performance among flyers, compared to that of flyers after viewing a more staid production. Source: Telegraph, 2 July 2009. tinyurl.com/kuoc4k