16 July 2009

Facebook sorts out privacy mess

Following many privacy bungles, Facebook is overhauling its complicated privacy controls to simplify its users' ability to control which information they share with their friends, family, colleagues and strangers. Facebook is consolidating its existing six privacy pages and more than 30 settings onto a single privacy page with standardised privacy options for various pieces of content. Previously, users had to navigate page after page to exclude bosses or co-workers from seeing their photo albums, status updates or shared links. One of Facebook's most notable privacy mishaps was a tracking tool called "Beacon," which broadcast information about their activities at other Web sites. "They are learning how to listen carefully to their users," said Jules Polonetsky, co-chairman and director of the Washington-based Future of Privacy Forum and former chief privacy officer at AOL. He added that Facebook has learned from the past that suddenly making big changes, whatever they are, has not been the most effective approach. The site is also getting rid of its regional networks, which have led to users inadvertently sharing information with network members in an entire city or country. Source: Sydney Morning Herald, 2 July 2009. tinyurl.com/nxyazl

2 comments:

  1. I'll believe it when I see it I think. Their privacy settings are the worst I think I've had the mispleasure to use. The default setting of letting all network members see all your stuff was baffling! I hate Facebook now. It's so uncool now all the older people are joining. People's mums are on there now. When that happens it's time to move on and let it die...

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  2. Yes there have been a few embarrassing incidents in the media with people skiving off work and inadvertently announcing it to their whole network, including their boss! It's a bizarre default setting. But then I reckon Facebook ultimately would like users to share all information with everyone as this would generate more advertising revenue. I saw some data that showed an enormous spike in hits when profiles were searchable via search engines.

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