The Sydney Morning Herald reported that Qantas's A380 economy seat has won the 2009 Australian International Design Award of the Year, with judges saying the Marc Newson-designed seat cannot be faulted. The seat topped the six criteria: innovation, visual and emotional appeal, functionality, quality and manufacture, human factors (including ergonomics, safety and semantics) and environmental sustainability. Source: Sydney Morning Herald, 13 June 2009. tinyurl.com/okwqcc
A media release by Standards Australia noted that the judges were particularly impressed with the level of innovation and attention to detail given to all aspects of the seat. The design process clearly considered all features from the materials and aesthetics right through to the revolutionary footrest net, recline space and user interface of the entertainment unit. The environmental aspects of flying were also considered with lightweight carbon fibre selected to help reduce weight. Source: Standards Australia, 29 May 2009. tinyurl.com/7fmrzf
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