Naked safety video aims to get attention

Human factors research has shown that passengers often fail to watch airline safety demonstrations because they feel they have seen them before. Well, Air New Zealand have a video that is unlikely to have the same turn-off effect, featuring a pilot and cabin crew dressed only in body paint made to resemble their normal uniforms. The video is upbeat and perky, with crews' private parts obscured by carefully positioned oxygen masks, life jackets, seat belts and luggage. According to the Telegraph, the "Bare essentials of safety" clip and a similar television advertisement introduced six weeks ago, have had passengers glued to their mini television sets. A copy of the au naturel briefing has been posted on YouTube, attracting over 3.8 million hits to date. It would be interesting to see the retention rate and emergency performance among flyers, compared to that of flyers after viewing a more staid production. Source: Telegraph, 2 July 2009. tinyurl.com/kuoc4k